


This enables businesses to ensure they only spend their resources on the most promising leads.įeedback chatbots or survey chatbots are the best examples of such lead-generation chatbots.ĭon’t believe us? Well, we’ve got some interesting statistics for you! Important Statistics
Best chatbot experience series#
They ask the visitors a series of questions about their needs and interests. There are many types of chatbots but lead-generation chatbots are the most popular as they can qualify leads. This leads to enhanced customer satisfaction. Moreover, online chatbots are programmed to provide specific answers, which in turn, saves time. This enables the visitors to feel heard and also helps them find their personalized answers instead of aimlessly going through chunks of content. This has proven to be far more efficient than sending mass emails/texts to your audience.īrands are embedding website chatbots at strategic places in order to address users’ queries, suggest products, or direct them to relevant pages. Hence, chatbots should undoubtedly be present on your company website as they can be a crucial aspect of your marketing strategy.Īlthough chatbots are robots, most marketers prefer using them as they can be programmed to replicate human conversations and one-to-one interactions efficiently. Why are chatbots online so popular? Well, statistics say chatbots are a great way to engage your potential and existing clients, reduce bounce rates, and resolve your audience’s most pressing questions.

Why Are Chatbots Important for Your Marketing Strategy? This is why traditional online experiences like a “Contact Us” form can’t help you stand out. They provide information and engage users based on a predefined set of events and conditions that get triggered automatically as per the user’s response.Ĭustomers today have become more demanding, not only in the way they buy but also in the way they communicate with brands. Hence, chatbots are also known as conversational bots or agents. Some chatbots come with pre-fed responses while others have AI capabilities that can stimulate a human conversation with proper context. A chatbot is essentially a robot we can chat or interact with online via text or text-to-speech. The word “chatbot” is an amalgamation of the words “chat” and “bot” (short for “robot”). We dug deep and found the best chatbot examples that would fit your website.īut before we get to that, let’s start with the basics. If you’ve been looking for ideas and tried-and-tested designs, look no further. But what kind of chatbot should you make for your business? If anyone were to search for the top and latest trends in digital marketing, they would definitely come across various chatbots examples being used as a rapidly growing marketing tool. 17 Best Website Chatbot Examples: Real-Life Examples
